About Us
At Upside Down Toys, we believe toys aren’t just for kids—they’re timeless portals to joy, imagination, and adventure.
Our story begins with Tad, a lifelong toy enthusiast who never grew out of needing a well-stocked toy box. From epic action figure battles on the living room floor to an ever-growing collection of Transformers as an adult, Tad’s passion for play only deepened over time. Eventually, he took this passion to YouTube, where he shared toy reviews and the excitement of first-time unboxing experiences with his enthusiastic audience and the broader toy community. He’s since become enamored with collectible art toys, drawn to everything from the rush of opening a blind box to the ability to touch, hold, and surround himself with the work of established and upcoming artists.
Fast forward a few years, and along came Dan—a kindred spirit whose Star Trek ships still adorn his bookshelf, and whose childhood enthusiasm for Micro Machines woke him up in the middle of the night to ruin Christmas at least once. His favorite toys tended towards electronics over time, but of late he’s developed a fondness for absurdist gashapon trinkets, sassy-looking animals, and anything to do with capybaras.
In a “grown-up” world that sometimes seems to care more about one’s obligations than how one’s doing, Tad and Dan both believe it’s important that we all take some time to flip that paradigm on its head, and reconnect with the parts of ourselves that wonder and dream.
So, together, we built Upside Down Toys: a place where fun, imagination, and curiosity are not only encouraged, but celebrated. Here, every blind box is a mini adventure, every figure tells a story, and every order is packed with the same excitement we felt as kids opening something brand new. Because sometimes, life just makes more sense when you flip it upside down.
What We Stand For
- Imagination First – Toys aren’t just things, they’re creative spark plugs.
- The Joy of Surprise – Every toy box is a hidden treasure waiting to be discovered.
- Community & Connection – Whether you’re a seasoned collector or just starting out, you’re part of our Upside Down family.
- Fun Without Limits – Because who says toys are only for kids?
Upside Down Toys isn’t just a store; it’s an invitation to play, collect, and imagine, no matter how old you are. After all, life’s more fun upside down!